Work directly under the direction of Prof Baeyens on your own strategy and with your team. Using the SPICE UP methodology, you will review your key strategic decisions, evaluate them, then change them if needed to really find your strategic difference. Workshops will focus on your specific issues and will close by an action plan that will SPICE UP your strategy.


« Thanks to my experience, I have learnt that in order to have a better success in setting up a project, developing a business plan, attracting a committed team, … having good mentors is so critical.
Maybe at some point I was too young to recognize that you were not only a good professor but also a great mentor. You have been the greatest partner, my best professor and the kindest friend I have ever had. I feel blessed. »
 – Tra-Mi Nguyen, ex-associate, August 2018