Introduction to the model
S for SEXY
Is your strategic positioning exciting enough to make your brand and corporate name shine around ?
P for PERSONALIZATION
Is your strategic positioning personalized enough to sustain a high intensity of competition and powerful enough to satisfy extremely demanding customers and business partners ?
I for INTELLIGENCE
Is your strategic positioning intelligent enough to stand out from the crowd and appeal to your target segments ?
C for COMMUNITY
Does your strategic positioning allow you to build communities around your brand ?
E for EMOTIONS
Can your strategic positioning create emotions at all moment ?
U for Ultimate choice
Is your brand the first choice in any case?
P for Personality
Is your brand unforgettable?