VIDEOS

 

Introduction to the model

 

S for SEXY

Is your strategic positioning exciting enough to make your brand and corporate name shine around ?

 

P for PERSONALIZATION

Is your strategic positioning personalized enough to sustain a high intensity of competition and powerful enough to satisfy extremely demanding customers and business partners ?

 

I for INTELLIGENCE

Is your strategic positioning intelligent enough to stand out from the crowd and appeal to your target segments ?

 

C for COMMUNITY

Does your strategic positioning allow you to build communities around your brand ?

 

E for EMOTIONS

Can your strategic positioning create emotions at all moment ?

 

U for Ultimate choice

Is your brand the first choice in any case?

 

P for Personality

Is your brand unforgettable?