Bibliography & resources

1https://www.youtube.com/watch?v=keCwRdbwNQY
2https://simonsinek.com/about/simon-sinek
3https://www.youtube.com/watch?v=d_WMYwW94cg&t=25s
4https://hbr.org/1996/11/what-is-strategy
5https://hbr.org/1996/07/strategy-as-revolution
6https://www.blueoceanstrategy.com/book/
7https://www.brusselskitchen.com/tich/bruxelles/restaurant?lang=en.
8https://methodhome.com 
9https://www.dove.com/uk/home.html
10https://blog.mapleholistics.com/blog/dove-company-history-and-review-real-beauty-real-soap
11https://www.britannica.com/biography/Jack-Ma
12https://en.pollet.eu
13https://www.pace.edu.vn
14https://www.academia.edu/11604421/Brand_Aesthetics_A_New_Brand_Management_Approach
15https://www.benefitcosmetics.com/fr-be/
16https://www.hubspot.com
17https://www.instagram.com/generalelectric/
18https://www.saint-gobain.com/en
19https://www.fourseasons.com/hongkong_/
20https://wholebeinginstitute.com/wp-content/uploads/Rogers_Farson_Active-Listening.pdf
21https://digital.hbs.edu/platform-digit/submission/my-starbucks-idea-crowdsourcing-for-customer-satisfaction-and-innovation/
22https://www.braineet.com/blog/my-starbucks-idea-case-study
23https://www.linkedin.com/in/jonathan-livescault-66b1168/
24https://www.trunkclub.com
25https://thenextscoop.com/customization-is-the-new-marketing-strategy/
26https://orlov.com/pages/orlov
27https://en.wikipedia.org/wiki/Theory_of_multiple_intelligences#Existential
28https://www.verywellmind.com/gardners-theory-of-multiple-intelligences-2795161
29https://www.thoughtco.com/existential-intelligence-profile-8097
30https://davidlivermore.com/books/cultural-intelligence-book
31https://www.danielgoleman.info
32https://www.phocassoftware.com/what-is-business-intelligence
33https://builtin.com/artificial-intelligence
34https://www.disruptorleague.com/blog/2016/08/23/innovation-lessons-from-airbnb/
35https://www.airbnb.ie/help/article/1581/an-introduction-to-airbnb-experiences?_set_bev_on_new_domain=1568020117_OTk5ZDhkOWNiNzMz
36https://www.telegraph.co.uk/travel/news/airbnb-launches-trips-tours-and-experiences-with-local-experts/
37https://www.nestle-nespresso.com/about-us/our-history#
38https://edition.cnn.com
39https://en.wikipedia.org/wiki/Kinepolis
40https://www.cirquedusoleilentertainmentgroup.com
41https://www.blueoceanstrategy.com
42https://pizza4ps.com
43http://ddddan.com/fashionlock
44https://ayudevernoix.com/van-cleef-arpels
45https://www.preserve.eco
46https://www.goodnewsnetwork.org/adidas-shoes-from-ocean-plastic-going-even-further/
47https://www.independent.co.uk/life-style/fashion/burberry-rainbow-check-print-lgbt-charities-support-february-collection-british-fashion-brand-a8208061.html
48https://www.ecosia.org
49https://about.betterworldbooks.com/history/
50https://www.bandidosmc.com
51https://www.harley-davidson.com/us/en/index.html
52https://www.referralcandy.com/blog/harley-davidson-marketing-strategy
53https://www.psychologytoday.com/us/blog/the-peak-experience/201109/the-life-and-legacy-abraham-maslow
54https://www.psychologytoday.com/us/contributors/pamela-b-rutledge-phd-mba
55http://mprcenter.org
56https://www.psychologytoday.com/us/blog/positively-media/201111/social-networks-what-maslow-misses-0
57https://www.newworldencyclopedia.org/entry/Margaret_Mead
58https://www.newworldencyclopedia.org/entry/Tribe
59https://en.wikipedia.org/wiki/Brand_community
60https://www.ideals.illinois.edu/handle/2142/84593
61https://www.forbes.com/sites/paulinaguditch/2018/11/29/why-building-community-is-critical-to-your-brands-success/?sh=5df5b6983458
62https://www.forbes.com/sites/paulinaguditch/people/paulinabw1/?sh=63ddf8fa79b9
63https://www.wizardingworld.com
64https://harrypotter.fandom.com/wiki/Hermione_Granger
65https://www.imdb.com/name/nm0914612/
66https://www.epicgames.com/fortnite/en-US/home
67https://www.cnet.com/tech/mobile/a-16-year-old-just-won-3m-playing-in-the-fortnite-world-cup/
68https://www.lego.com/en-us/aboutus/lego-group/management/board-of-directors/jorgen-vig-knudstorp/
69https://simply-communicate.com/redirect/
70https://twitter.com/VirtualPeter
71https://ideas.lego.com
72https://www.salesforce.com/content/blogs/us/en/2017/11/5-secrets-to-tribal-marketing.html
73https://www.getunderlined.com
74https://www.penguinrandomhouse.com
75https://www.vegansociety.com
76https://eco-villages.eu/en/2017/01/27/welcome/
77https://www.brandwatch.com
78https://www.brandwatch.com/blog/react-online-vegan-communities/
79https://www.scout.org/jamboree?language=en
80https://www.bcorporation.net/en-us/
81https://hbr.org/2003/06/storytelling-that-moves-people
82https://www.adweek.com/creativity/the-joy-of-dear-sophie-one-of-googles-early-humanizing-hits/
83https://www.youtube.com/watch?v=kcHV_Dv9tlo
84https://www.westjet.com/en-ca
85https://www.youtube.com/watch?v=zIEIvi2MuEk
86https://financialpost.com/news/retail-marketing/westjet-airlines-ltd-performs-christmas-marketing-miracle-with-viral-video
87https://www.medicaldaily.com/left-brain-right-brain-split-not-definite-previously-thought-240683
88https://en.wikipedia.org/wiki/Gilbert_Durand
89https://www.valuebasedmanagement.net/leaders_maslow_hierarchy.html
90https://www.valuebasedmanagement.net/methods_alderfer_erg_theory.html
91https://personalmba.com/core-human-drives/
92https://en.wikipedia.org/wiki/Desmond_Morris
93https://en.wikipedia.org/wiki/The_Naked_Ape
94https://www.greenbook.org/mr/market-research-methodology/lessons-from-frito-lays-facebook-co-creation-by-david-bauer/
95https://www.forbes.com/sites/neilpatel/2015/12/31/what-does-a-brand-evangelist-do-and-do-you-need-one/?sh=16068c81293d
96https://influencermarketinghub.com/influencer-marketing/
97https://influencermarketinghub.com/what-is-an-influencer/
98https://dictionary.cambridge.org/fr/dictionnaire/anglais/demagogue
99https://nestle-nespresso.com/about_us/who_we_are
100https://www.youtube.com/watch?v=GXru4Q7Lgxo
101https://www.blueoceanstrategy.com/what-is-blue-ocean-strategy/
102https://edition.cnn.com
103https://www.history.com/this-day-in-history/fosbury-flops-to-an-olympic-record
104https://www.blueoceanstrategy.com
105https://mri.org
106https://www.goodreads.com/author/show/4475376.Paul_Watzlawick
107https://www.goodreads.com/author/show/684439.John_H_Weakland
108https://www.goodreads.com/author/show/639558.Richard_Fisch
109https://group.accor.com/en/Actualites/2018/11/mama-shelter-skift-european-hospitality-report
110https://group.accor.com/en/Actualites/2018/11/mama-shelter-skift-european-hospitality-report
111https://www.gus-brussels.be
112https://www.sortlist.com
113https://www.msci.com/documents/1296102/17292317/ThematicIndex-Millenials-cbr-en.pdf/44668168-67fd-88cd-c5f7-855993dce7c4
114https://www.ft.com/millennial-moment
115https://www.solvay.edu/en/
116https://inside.6q.io/company-culture-example-lego/
117https://www.prophet.com/2020/01/three-examples-of-brands-that-are-winning-with-values/
118https://www.prophet.com/services/capabilities/brand-activation/
119https://www.hbs.edu/faculty/Pages/profile.aspx?facId=6545
120https://www.linkedin.com/pulse/imperfect-brand-humanizing-your-makes-more-appealing-kelli/
121https://www.burberry.com
122https://www.airbnb.com
123https://www.harvard.edu
124https://www.gucci.com/be/en_gb/
125https://www.brand-trust.de/en/article/2019/gucci-courage-brand-management.php1
126https://www.therobinreport.com/a-fresh-new-look-at-the-nordstrom-way/
127 https://erply.com/case-study-how-you-can-copy-nordstroms-secrets-to-massive-retail-successAND https://www.cleverism.com/company/nordstrom/
128https://www.ikea.com
129https://blog.mapleholistics.com/blog/dove-company-history-and-review-real-beauty-real-soap
130https://mapleholistics.com/blog/author/caleb-backe
131https://www.businessinsider.com/international?r=US&IR=T3
132https://www.merriam-webster.com/dictionary/crowdfundin
133https://medium.com/@ImpactGuru/12-key-moments-in-the-history-of-crowdfunding-so-far-3f614273d95
134https://scholarworks.gvsu.edu/cgi/viewcontent.cgi?article=1038&context=honorsprojects
135https://www.youtube.com/watch?v=2NoIiDAwjJI&feature=youtu.be
136https://www.youtube.com/watch?v=V4_ZI_FDMyk
137https://www.harperbusiness.com/book/9780060548780/In-Search-of-Excellence-Thomas-J.-Peters-and-Robert-H.-Waterman/
138https://www.facebook.com/moricocafe/
139https://blog.shoflo.tv/glossary/what-is-a-run-of-show
140https://blog.shoflo.tv/what-is-a-production-cue-sheet
141https://eu.wholefoodsmarket.com
142https://eu.wholefoodsmarket.com/?destination=www.wholefoodsmarket.com%2Fcompany-info
143https://www.supermarketnews.com/author/Russell-Redman
144https://www.supermarketnews.com/retail-financial/whole-foods-set-open-500th-store
145https://www.mckinsey.com/capabilities/operations/our-insights/the-ceo-guide-to-customer-experience
146https://www.youtube.com/watch?v=f4iQ3TCbqTk
147https://www.researchgate.net/publication/243987463_Staging_the_past_enacting_the_present_Experiential_marketing_in_the_performing_arts_and_heritage_sectors
148https://en.wikipedia.org/wiki/Wagashi
149http://www.businessdictionary.com/definition/voice-of-the-customer.html#ixzz32EqEcdOx
150https://www.sitepoint.com/satisfaction-7-steps/ORhttp://blog.intotheminds.com/customer-satisfaction-and-the-attention-for-details/
151https://www.greatmanagers.com.au
152https://www.greatmanagers.com.au/management-theory-origin/
153https://www.hubspot.com
154https://www.rtbf.be/classic21?
155https://www.facebook.com/marc.ysaye/
156https://www.dove.com/uk/stories/about-dove.html
157https://www.britannica.com/biography/Charles-Darwin/On-the-Origin-of-Species
158https://www.craftginclub.co.uk/ginnedmagazine/cocktail-shaking-vs-stirring-guide
159https://eagle-academy.com
160https://www.ecover.com
161https://www.youtube.com/watch?v=Up9-C4_8dVo&list=PLxHOUpBObAw7y0ZKggYfuYe7brqLEkBQe&index=8
162https://www.youtube.com/watch?v=lmVexzzVfDA&list=PLxHOUpBObAw6VRyMpger-9vnayBOtNNum&index=2
163https://www.youtube.com/watch?v=PwYCvTpYMCA&list=PLxHOUpBObAw6VRyMpger-9vnayBOtNNum&index=3
164https://blog.hubspot.com/marketing/inspiring-company-mission-statements
165https://www.youtube.com/watch?v=Up9-C4_8dVo
166https://www.blueoceanstrategy.com
167https://www.amazon.com/gp/product/0316314048/ref=as_li_tl?ie=UTF8&camp=1789&creative=9325&creativeASIN=0316314048&linkCode=as2&tag=stevdenndotco-20&linkId=92057fe5abdeedd969ed134260530af9
168https://www.brigittelyons.com/yes-you-can-choose-your-customers/
169https://www.interaction-design.org/literature/article/personas-why-and-how-you-should-use-them
170https://www.linkedin.com/in/jessicamarriott1/
171https://www.bentley.edu/centers/user-experience-center/beware-persona-bias
172https://blogs.berkeley.edu/2013/11/11/a-new-way-to-look-at-competitors/
173https://www.vespa.com/be_FR/
174https://global.honda/products/motorcycles.html
175https://en.wikipedia.org/wiki/Volvo_Cars
176https://www.linkedin.com/in/kevinjans/
177https://www.youtube.com/watch?v=rYNDQU0UmT8&feature=youtu.be
178https://learn.blueoceanstrategy.com/blue-ocean-studio
179https://www.worldanimalprotection.org
180https://shoflo.tv
181https://www.thebeatles.com
182https://www.youtube.com/watch?v=GlauqeCvlR0